Optimize WE Podcast Ep. 6: Unlocking Your Health Code: Genetics, Biohacking & Data-Driven Wellness with The DNA Company

In this insightful episode of Optimize WE, host Lindsay O’Neill sits down with Tracy Wood (CEO) and Dr. Krista Kostroman ND (Chief Scientist) from The DNA Company to explore how genetics and bio-individual data are transforming the way we approach health, longevity, and disease prevention.

Lindsay’s Personal Motivation for Data-Driven Health

Lindsay opens up about how a car accident and her daughter’s health issues led her to lean heavily on personalized, bio-individual data—including genetic testing—to understand and address underlying health challenges. This journey ignited her passion for empowering others to take charge of their health with actionable insights.

Your DNA Is Not Your Destiny—It’s Your Blueprint

Dr. Kostroman explains how functional genetics provides a “user manual” for the body. Instead of diagnosing diseases, this approach identifies how the body functions—from hormone responses to how we process trauma and stress. It’s not about blaming genetics but understanding your biological tendencies so you can make smarter lifestyle choices.

“You’re not broken. Your genes simply tell a story—and you get to write the ending.”

Behind the Mission: Personal Stories Fueling Innovation

CEO Tracy Wood shares the deeply personal events that shaped her work: her daughter's battle with leukemia and her sister’s passing from an undiagnosed mental illness. These experiences drive her commitment to informed consent, proactive care, and avoiding preventable medical mistakes.

What The DNA Company Offers

Far beyond a one-time DNA test, the company provides a suite of functional health tools including:

• DNA 360 Report: A foundational genetics assessment

• Pharmacogenomics (PGX): Identifies how your body reacts to medications

• Microbiome Testing: Understands gut health and its connection to overall wellness

• Liquid Biopsy: For early cancer detection through advanced diagnostics

They also offer ongoing support, access to educational content, a network of practitioners, and partnerships with wellness centers.

Your Data, Your Privacy

Privacy is a major concern with genetic data. The DNA Company commits to strict data protection, permanent deletion upon request, and never selling information—a clear distinction from other players in the field.

The Power of Personalized Health

From avoiding harmful medications to understanding how stress, food, and environment interact with your genes, this episode emphasizes the value of empowered health decisions. The team encourages people to define their personal "why"—whether it's living pain-free, playing with grandkids, or simply feeling like your best self.

Making Biohacking Accessible

Biohacking and advanced testing don’t have to be elitist. The DNA Company accepts FSA/HSA payments, and PGX testing may even be reimbursed by insurance. Their goal: make longevity and healthspan improvements available to everyone—not just the ultra-wealthy.

Final Takeaway

This episode is a masterclass in self-advocacy, personalized care, and proactive health. Lindsay, Tracy, and Dr. Kostroman share a powerful message: when you understand your body at the genetic and cellular level, you can stop guessing and start optimizing—with precision.